How to Raise on Placeholder
Learn about startup finance and how to raise capital on Placeholder.
STEP 1:
Sign Up and Join Placeholder
Enter your name and email address to unlock access to vetted startups and make investments seamlessly online.
In order to determine what you are legally able to invest in, we are required to verify whether you are an Accredited Investor or a Non-Accredited Investor.
What is an Accredited Investor?
What is an Accredited Investor?
STEP 2:
Customize Deal Flow
We will personalize your Placeholder experience during the sign up process. By providing us with information about yourself and your investment interests, we will be able to suggest potential companies based on your preferences.
Customize your investment goals by telling us how much you have put aside to invest and what portion of that you would like to invest in startups.
How much should I invest in startups?
How to connect with us?
STEP 3:
Browse Vetted Deals
Explore all of the vetted investment opportunities on the offerings page.
We strive to feature a broad assortment of companies on Placeholder in order to appeal to our entire investor network. Once you find something that interests you, you may continue on to the company's profile to learn more or simply follow the company in order to be kept in the loop.
How much should I invest in startups?
How to connect with us?
STEP 4:
Do Your Homework
Investing in startups is inherently risky. It is important for you to do your own independent due diligence to mitigate those risks.
Take a closer look at the companies that you're interested in. Get to know the companies by leveraging the Placeholder team and connect with the companies' founding team members. Take a deeper dive into the due diligence materials uploaded to the data room.
How much should I invest in startups?
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STEP 5:
Make Investment
Making an investment on Placeholder is simple. Click the "INVEST" button on the startup's profile page and follow the steps to complete your investment.
Invest as an individual or through an entity (such as LLCs or Trusts).
How much should I invest in startups?
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STEP 6:
Manage Your Portfolio
Making your first investment is just the beginning of building a portfolio of private company investments on Placeholder.
Most experts suggest that investors invest in at least 10-15 private companies in order to enhance your diversification. Keep an eye out for companies in different industries and come up with a plan for adding additional investments over time.
How much should I invest in startups?
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